When you only contact supporters during your major campaigns, you miss out on opportunities to cultivate them and deepen their connections to your cause. Strengthen your donor relationships by sending consistent, personalized, and most importantly, varied email communications all year long, even if these messages don’t all include a hard ask.
To inform your annual email communications plan, we’ve created nine email templates for key moments when you should reach out to donors. Think of these stewardship emails as their own campaign since it requires you to plan ahead and outline each touch point throughout the year.
By engaging your supporters all year-round, your organization can improve donor retention long term. And remember, it costs up to five times as much to acquire a new donor than it does to retain one.
Use these sample emails to create messages that will engage and delight donors in every season and foster lasting relationships. To access the Email Templates for Your Non Profit’s Annual Communication Plan …………… Click Here