by Andy Robinson
Definition: fundraising (n.) - Activities to raise money, as for an organization or cause.
Novices equate the word “fundraising” with “the ask”—the moment when the gift is requested in person, at an event, online, through the mail, or by phone.
Taken holistically, as I make clear in my book What Every Board Member Needs to Know, Do, and Avoid, fundraising is really a cycle of activities that includes identifying prospective donors, educating and cultivating them, asking for their support, recognizing their contribution, and deepening their commitment by engaging them in the organization’s mission.
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