3. Run a contest!
Contests are a great way for nonprofits to quickly extend visibility and get their audience involved and engaged. It can be something as simple as submitting photos for an online challenge and asking them to use a hashtag specific to your organization. By doing so, it boosts your post further and also notifies you when someone submits an entry.
Although, some organizations may be apprehensive about this method. What if you don’t have the funds to give anything?
Social media contests aren’t expected to give the same payoff as winning the lottery. Your prize doesn’t have to be very big! Especially if you have a committed base, anything you give will probably make them happy. Maybe create a gift basket with some t-shirts, snacks, coupons from sponsors, and a hand-written note from your staff.
4. Demonstrate your social impact
Photos from a social contest or survey questions used for audience engagement are great ways to connect to supporters on an emotional level. It can invoke action from potential donors as they watch your work and its impact.
People are more likely to want to engage with your organization if they see the impact they can directly make on the world. Show them how your organization helps people and how they can be a part of the change.
5. Shoutouts to fundraisers
Now it’s time to use those social media handles you’ve collected during your fundraising registration process. Use them to give donors a personal shoutout. This broadcasted thank-you will make them feel special, and also increases your brand visibility because they’re likely to share the shoutout to their followers.
You can also mention the link to an individual’s peer-to-peer fundraising page to appreciate their support for your social cause.
If leveraged effectively and creatively, social media can be an incredible tool for connecting your nonprofit with a wide variety of audiences. You can quickly enhance brand exposure and engagement with just a few posts a day and add value to your follower’s feeds.
The five strategic steps given above helps your organization in this area. Embrace them today to unlock the potential of social media to maximize your impact.
Diana Morris is a Marketing Professional with over 8 years of experience. She is interested in blogging and helps Small businesses with innovative ideas that keep pulling in newness and creativity. Currently, she heads the marketing team at BizInfor, a b2b database solution firm providing various services like email appending, data appending, lead generation email lists, etc.
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